Maybe it really isn't true that The Chinese character for "crisis" is a combination of the characters for "danger" and for "opportunity".

I still think there's a lot of truth in it, truth that is very applicable to the current economic scene.

Certainly for many the current situation is a crisis!

But for those with guts and the wits to see them, opportunities are - and will be - plentiful.

It is well known that recessions are a good time to start a company. Why? The competition is likely to be struggling. And potential buyers will be open to new solutions that better serve their (now changed) needs.

IF you intend to thrive and survive - if you would rather be on the "opportunity" side of things - then marketing is going to be an important element of it.

If you are just planning on laying down and hoping for the best, well then, don't call me.