An excellent article summarizes how to go about structuring a website. That site by the way is a good source of information on Internet marketing.

The article makes the point, as I've said many times, that the best place to go for input on what to put on your website is your salesmen. They know the questions people have, what's important and what's not, what prospects want to hear.

(One big flaw in the article: It says to put ALL the answers on your website. True, if it is an online store. But most websites you want the prospect to have a reason to contact you. If your site tells them EVERYTHING, even pricing, your salesmen are out of a job. And no website can fully replace a live, competent salesperson.)