We live in a world of hype.

The latest is something called "WolframAlpha" which is getting massive exposure in the press as the newest thing that is going to render Google obsolete.

Yet it is nothing more than an experimental tool from an academic researcher in Germany. And oh yeah, it doesn't work all that well and is certainly nowhere near ready for primetime.

Meanwhile, Google has rolled out its new search options panel which is the greatest improvement in actual practical search in at least a year.

Sheesh.