I've said before that "boring" and "marketing" shouldn't appear in the same sentence.

Oops.

Well, I want to make the point even stronger.

Effective marketing gets noticed. It gets remembered. It stirs emotions. And people pass it around because it strikes a chord, they like it, they want to share it (goes viral).

You aren't going to achieve that with marketing that is ordinary, traditional, normal, acceptable to anyone.

I'm not saying you have to be shocking and violate everyone's idea of what is right, good and okay.

I'm saying good marketing is at least a bit out there, edgy, and startling.

Bold is Beautiful, Baby.