It's been said that genius is an infinite capacity for taking pains. From what I've read, that is an apt description of Walt Disney.

Clearly, Disney World is carrying on that tradition.

I spent the day at The Magic Kingdom, and the attention to detail is stunning. Art is everywhere.

I've described marketing as art in the service of sales. That's not completely true, of course. There's little of art to search engine optimization, for example.

It certainly describes every inch of Disney World. It's something else though. It's art in the service of a sense of magic. At The Magic Kingdom, we are all kids.

You want an idea of the potential of marketing?

This is it.