Here's an article illustrating a marketing rule which should be better known. Your competition's marketing can increase your sales.

Article on Starbucks Sales.

In this case, McDonald's heavy promotion of their McCafe launch has increased the amount of gourmet coffee being purchased, not just at McDonald's. It actually increased Starbucks same-store sales.

This is not an unusual story.

A rising tide raises all boats. You can't be the leader if there aren't any followers.

So, in case you aren't overdosed yet on cliches, "Bring it!"