What's going to happen in the marketing world over the next months and years?
Even the best don't get it right every time. When Al Ries made a bunch of predictions in 2002 on the future of the Internet, the word Google doesn't even appear (Google started in 1998). He also predicted that search engines would decline in importance.
Of course, he got a lot of other things right, such as the decline of print Yellow Pages and other printed catalogs and directories.
So. What's in store for us?
I predict it will be interesting.
(Is there a lesson in this? Of course: Stay alert.)