People are justifiably nervous when shopping online.

There is no scarcity of criminals and no scarcity of scams out there.

The two huge barriers that have to be overcome by anyone planning on getting rich through an online store:

1. Getting traffic to the site. For a store to succeed - any store, whether online or bricks-and-mortar - you must have a realistic way of generating visitors - a method you can afford and which will pay for itself in return sales. Realize with online stores a much smaller fraction will buy, because it is so easy to shop multiple web stores.

2. Building confidence. It becomes mandatory to do anything and everything you can to reassure the visitor that their credit card information is safe and the goods will be what they expected and wanted.

That can be guarantees, your physical address and photos of your store or warehouse, a contact phone number that is not an 800 number and is located in the U.S., testimonials. Photos of staff. Even the appearance of the site itself, if professional, is reassuring.

Think these things through before you dive into the online store world.