I am often asked if there is any point in doing Search Engine Optimization or other Internet Marketing for companies that sell to other businesses.

People wonder, do people actually search online for business services and products? Even ones that are high-end, highly specialized?

The answer is an emphatic "YES!"

Here's an example. Our client, Crystal Lake Beverage, is a beverage consultant. I bet you didn't even know such a thing existed. Let's say you're Coca-Cola and you want to come up with a new flavor. Crystal Lake will design the flavor for you, including ingredients and manufacturing process.

Now is that specialized or what.

And he is getting almost a lead a week from his website.

So I don't care if you are selling bandaids to banks or advice to airlines, people are searching online for what you sell or do.

If you don't have a great website and a superb Internet Presence, you're missing out.