Selling Nothing Different
The toughest job is selling your product or service on a shoestring budget, when there is nothing special about it.
If you have lots of money to spend, you can always overwhelm the competition.
If you have a unique product or service, you can get attention.
But here's a caution - a huge caution. "Unique" means unique IN THE EYES OF YOUR PROSPECTS.
Of course what's different also has to be highly desirable.
The bigger point, the one routinely missed, is that just because you think you're different doesn't mean anyone out there in the wide world is going to think so.
And they are the ones whose wallets you are trying to pry open.
Think about it.