In the last few days there have been articles on Forbes.com and J.C.Penney getting in trouble with Google for cheating.

In a new short video, Google's spokesman for Search Quality, Matt Cutts explains in some detail, how to get into trouble with Google - and how to get out of it.

If giant companies like these can get in trouble, you might want to exercise a little caution when someone knocks on your door and promises you great rankings overnight for $99.