The hunt for top search engine rankings is only a small part of Internet Marketing.

Of course that's what people (clients) have heard of and want. And should have.

But what about such not-so-subtle factors as "What happens once they arrive on my site?" and "Is anyone really searching on those terms?"

They can easily make the difference between complete failure and spectacular success.

Here's an excellent article on the subject:

I'm Ranking So Where's My Traffic?

Pay attention class.