Social Media - A Moneymaker?
The latest Gold Rush is of course to Social Media - Facebook, Twitter and the like.
Are these moneymakers?
This article attempts to make a convincing case that the answer is "YES":
It has links to two supporting articles. The anchor text makes it look like these are studies showing the rise of Social Commerce. They are just more assertions with no statistics to back them up.
Here's the REAL study:
The study is for mainly entertainment related sites, where if anything, you'd expect Social to play a bigger role.
So the real answer is:
Sometimes, maybe for you, and maybe in the future.
As we keep saying, check out Social Media, try them out, see if you can make them work for you. Don't EXPECT them to be huge or to save your bacon.
And pay attention to what is going on. The Future is coming at us awfully fast, in the digital world. There will be new things tomorrow....