A new survey yields answers to how consumers find local businesses, here and now, year of 2011.

One shocking answer is the degree to which the Yellow Pages are still used - if you combine both print and online usage.

Actually I don't entirely believe the numbers. What I do believe 100% is the way newspapers and magazines have bottomed out.

Newspapers get half the usage of the Internet. And magazines half that of newspapers.

So the next time you're tempted to shell out big bucks to advertise in a magazine.... think again.

Article on the study