One reason for being different is so people will remember you.

This has been studied, even has a name, the Von Restorff effect.

Now that's not exactly surprising but it is worth remembering.

In case you're ever shy about doing something unique in your marketing.

Geico's made it big with a talking lizard and an irate Neanderthal.

Of course it can be overdone. Do stop short of the bizarre, things that will turn off the potential buyer or give them the wrong impression.