Talking about Google vs Apple, I made the point that Google is run by engineers.

Well Apple is run by marketers.

Steve Jobs genius is as a marketer - thinking up and refining and packaging products and offering them in such a way that people go..... nuts for them.

In case there's any doubt about it, here are 10 TV commercials from Steve Jobs and company (and one from when he was on the outs with Apple, for contrast).

The 10 Most Viral Apple Ads of the Jobs Era

Any questions?

(In case you were wondering.... I think Microsoft is run by salesmen)