It may be an exaggeration to say that Newspapers are dying.

But here's a startling number:

Newspaper advertising revenues for 2011 are HALF of what they were just 6 years ago (2005).

The vast bulk of that lost money has gone into online advertising.

Interesting new study.

If you leave out searches for restaurants, bars and clubs, who searches for local businesses?

The general answer: EVERYBODY.

There is essentially no difference between age groups for example. That's right, 65+ users are just as likely as 20-somethings to do local searches.

The ONLY significant variation is income and education levels. The higher the income, the higher the educational level, the more likely someone will do local searches. There's about a 50% increase from lowest to highest.

Here's the original article on this:

Local Businesses Other Than Restaurants Bars and Clubs

The first spam email was from 1978. That was before the Internet actually existed, it went out on ARPANET, the Internet's predecessor.

And the battle was on.

The wondrous thing is the continued creativity in inventing new ways to spam, but I have a point to make.

What is the opposite of spam?

In my humble opinion, it is quality. What is the essence of spam, after all, but that it is especially low quality advertising.

Now look at some of the greatest successes of the Internet era:

Google, a way to get more exactly the results from your searches that you were looking for.

Apple: Music players, phones, tablets with more capabilities, better looking and more user friendly than anyone would have imagined.

Facebook: A better way to keep up with your friends and acquaintances.

Twitter: A superior way to keep up with who and what in the universe you are interested in, in the most efficient way.

Look at that and tell me what direction do you think you should go with your Internet marketing?

Go for lots of low-quality links or a few really good ones?

Tons of mass-produced web content or well-written, well thought out and accurate articles that really answer people's questions?

A word to the wise is sufficient.

Fonts have a long and storied history.

Did you know that Garamond, one of the most popular and effective type faces, traces its history to the 1540s?

This infographic traces some of the milestones:

A History of Western Typefaces

(For schooling on the basics of type terminology, see the Wikipedia article on typeface.)