Icon Orthotics brochure (gate fold) |
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Brochures are workhorse marketing items, useful in a variety of ways.
They can be designed to be mailed out by themselves or stuffed in envelopes with letters. You can hand them out to everyone you see, give them to happy customers to pass out to their friends. Leave stacks of them with businesses that offer your products or services. Include them with proposals. Every brochure out there is an ambassador of your business, starting to introduce your company, product or service to the public.
Basic, 8-1/2x11 trifold brochures are very inexpensive. At the high end, brochures can be as fancy and expensive as you like, with multiple sheets, fancy paper, cutouts and the like.
Every business needs one or more brochures.
Well designed brochures work great with websites as a sort of 1-2 punch. The brochure starts to introduce you to prospective buyers. Many of them will then go to your website to learn more, and, if your website is effective, to call you.
Websites and brochures can be done together as part of an economical marketing package. Since the look and much of the content of the website will be duplicated in the brochure, for consistency, it takes little extra work to do both as part of the same project.
What are the elements that make for a great brochure? Punchy images that grab a reader’s eye. Headlines and “break-out quotes” that say what the reader is thinking and stir their interest. Effective, not “throwaway copy” that continues to build interest and credibility and answer readers’ questions.
Fast Forward provides all of these. We’ll guide you every step of the way in providing effective content, choose or help choose images, help write headlines and copy if desired.
Click on the images to see some samples of the kind of pieces that result.
Call us today at (813) 901-0400 or (727) 442-9137, or email us to discuss your brochure needs