This knowledge-base is part of our ongoing effort to provide a complete library of information on what the small businessmen needs to know about marketing. ?Shorter articles as well as time-sensitive postings, material for clients, etc., can be found on our blog.
We know being small business owners ourselves just how busy you are. Not every entrepreneur is a marketing genius themselves, but it is difficult to flourish and prosper without good marketing. Actually, we like to say: You know your business. We know marketing. Together, we make a?marketing genius for your business.
You probably don't have the time nor perhaps the inclination to become marketing experts yourselves. You don't have to be. You do need to know enough not to be a sucker when you buy marketing services.
It is to our benefit to have you educated enough to recognize good marketing when you see it. It is to your benefit and ours for you to know enough about marketing to do a competent job of purchasing marketing services.
My Marketing Isn't Working!!!!
Marketing, Visual Impact, and Cleverness
Fads and Trends
Cause, Buzz, Underground and Stealth Marketing
Targeting Your Demographic
Make it Personal
10 Hot Tips For Creating Advertising That Really Pulls
What's the WEAKEST LINK in Your Marketing "Chain"
What's Your Marketing IQ?
Search Engine Optimization
Review Websites and Their Impact on Your Business
New Technologies - The Face of the Web
Effective SEO Can Be Bad Marketing
Click Ad Campaigns - Budget Limited
Link Building Value
SEM versus SEO
Duplicate Content & Search Engines
Seo & Site Structure
Local Versus National Internet Marketing
Websites - New Versus Repeat Business
Make It Easy
Above the Fold
Website Moves and Changes
Joomla and Search Engines
Elements of SEO
Website First Impressions
Website Home pages
Print versus Web
Industry Website Copycats: To Sheep or Not to Sheep...
Lighting a Fire - Websites and the Marketing Chain
Website Display: You Are Not in Control
Web Safe Fonts
Effective Tools and Techniques
Self Builders & Content Management Systems