Marketing Know-How

This knowledge-base is part of our ongoing effort to provide a complete library of information on what the small businessmen needs to know about marketing.  Shorter articles as well as time-sensitive postings, material for clients, etc., can be found on our blog.

We know being small business owners ourselves just how busy you are. Not every entrepreneur is a marketing genius themselves, but it is difficult to flourish and prosper without good marketing. Actually, we like to say: You know your business. We know marketing. Together, we make a marketing genius for your business.

You probably don't have the time nor perhaps the inclination to become marketing experts yourselves. You don't have to be. You do need to know enough not to be a sucker when you buy marketing services.

It is to our benefit to have you educated enough to recognize good marketing when you see it. It is to your benefit and ours for you to know enough about marketing to do a competent job of purchasing marketing services.

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Branding

BRANDING — What Is It, And How Does It Affect The Success Of Your Business?

Design

The Color Green
Designing Logos: Rules to Follow
Readability of Text
The Color White

General Marketing

Make it Personal
Campaign Marketing
Long Copy versus Short Copy
Spend Your Marketing Budget Wisely
10 Hot Tips For Creating Advertising That Really Pulls
What's the WEAKEST LINK in Your Marketing "Chain"
What's Your Marketing IQ?

Internet Marketing / SEO

Websites - New Versus Repeat Business
Make It Easy
Above the Fold
Website Moves and Changes
Dashes Versus Underlines in Website Page Names
Joomla and Search Engines
Click Ads
Directory Listings
Email Newsletters
Website Keywords
Ten Reasons For Running A Well-Managed Google Adwords Campaign
"Tricking" Google

Marketing Strategy

One-Two Punch
Why You Need A Unique Selling Proposition (USP)

Websites

Website Home pages
Monitor Size
Monitor Resolution
Long Copy Versus Short Copy
Industry Website Copycats: To Sheep or Not to Sheep...
Hosting Services Matter
Intuit Websites
Apple Not Supporting Flash
Flash and the Mobile Web
Building Interest With Your Website
Changing Website URLs
Effective Websites
Lighting a Fire - Websites and the Marketing Chain
Secure Socket Layer (SSL) Certificates

Contact Us: (727) 442-9137, Clearwater (813) 901-0400, Tampa