Search Engine Optimization (SEO)
How to Get More Visitors To Your Website, Day-After-Day

Watch Rich Byrd, President of Fast Forward explain what SEO is and how much would you expect to pay.

Fast Forward Marketing has helped me to grow my construction business some 25% a year in a sliding economy. My profits have increased at an even higher rate, while I have seen my competitors go under, and several of my suppliers just disappear.

They have a terrific understanding of web advertising and a complete command of SEO (Search Engine Optimization). We went from the bottom of the barrel to the top of most important search terms in a matter of weeks. This has given me an increase in internet leads when all other sources have dwindled.

Suzanne Prieur, Marketing Director
Through the Woods, Fine Wood Floors, Inc., Tampa, Florida

 

Search Engine Optimization (SEO) means making a web page attractive to the search engines (“search-engine friendly”). The result is higher rankings in the search engine results pages (SERPs) on Google, Yahoo, MSN, Ask.com, etc. Read case histories of actual clients SEO results.

We sometimes say “organic” or “natural” SEO to make it clear we are not talking about “click ads” (sponsored links) where you are paying for your position every time someone clicks on the link.

Higher rankings in search engine results pages (SERP's) mean more visitors because searchers mostly stop at page 1 in the search results and rarely go beyond page 3. Perfect is being in the top half of page 1 (rankings 1 to 5), but anywhere on page 1 (top 10) is great and means lots of traffic if they are for much used search terms. Even a page 2 or 3 ranking for very heavily searched terms can be swamp a site with visitors.

How high up in the search engine rankings your site appears depends a great deal on how relevant the search engines consider your content when compared to the search term. They (the search engines) are in the business of providing users with relevant information.

As most of us know, Google is heavyweight of search engines, with over 70% of all searches, because they do a better job of that than anyone else. They put a lot of work into it and continually make changes to improve the visitor experience and to fight the continuing efforts of some to fool it.

An online retail store client of Fast Forward Search Engine Rankings on 8 key search terms after three months online.
	Google	MSN	Yahoo
search term 1	1, 2	1,2,6	6
search term 2	1,2,3,4	1,2,3,4	4
search term 3	2	3,4	22
search term 4	1*	-	7
search term 5	1,2,5	1,2,4,5	2
search term 6	1,2,3,4	1,2,3,4	3,6,8
search term 7	1	1	2
search term 8	1,2,4,5	-	-
1* = paid ranking "-" = not on 1st 3 pages

Black Hats

There are “black hat” optimization techniques that will get someone high rankings even though the site should not really be rated very relevant. Google is continually working to do a better job of detecting these. You don’t want to use them because even though you may get high rankings for a while, eventually you’ll lose them and probably even be blacklisted by Google (won’t show up in the rankings at all).

Because Google is continually refining their “algorithms” what was true 3 or 4 years ago may be old and no longer work. It’s one reason why good Search Engine Optimization is  a professional activity. It takes continuing study to keep up with what it takes to properly optimize a site.

Beware promoters who promise instant results or guarantee rankings. Distrust cheap SEO. If SEO were so fast, easy or cheap, wouldn’t everyone be ranked #1? It doesn’t pass the smell test.

Real Search Engine Results

Fast Forward has helped my business realize a significant improvement in revenue in just one quarter!" - Eric Spaulding, Clearwater Marine Enterprises

At Fast Forward we specialize in SEO and use only “white hat” techniques to get our clients high rankings. It takes a lot of work and it takes a while – a typical SEO project runs 3 months or longer. But it gets results, one-for-one.

The first step in search engine optimization is research, using specialized tools, as to what search terms are most important.

If needed, we add content to your website that the people you want to attract will find interesting, informative, useful and relevant to their needs. That’s really what Google is looking for. Our search term research tells us what the content should be.

We then apply a whole suite of techniques to make sure Google and the other search engines recognize the site for what it is: what people are looking for. That is based on our years of experience and know-how validated by results.

In a recently completed project, we had 277 search terms targeted. It took over four months, but by the end of the project, the client was on page one on Google for 247 of them (almost 90%). And those rankings are stable because we “did it right.”

We can produce similar results for you. Call for a free consultation. Need help in getting your site showing higher on the search engine results pages?  Contact us.  We may be able to help you.   727.442.9137