Case Study:
Search Engine Optimization
St. Louis Dentist
Client Profile
Client has a large family dentistry practice in North St. Louis County. While he had some okay search engine rankings, competition is fierce due to the large number of dentists in this major metropolitan area.
Project
Drive potential new patients to the website with effective locally targeted SEO.
Results: An initial list of 43 search terms was targeted for immediate improvement. Only 13 of these were ranked with 5 page one rankings.
Three weeks after start of project, 7 more search terms are ranked with 9 page one rankings. While not yet on page one, all of the most important search terms (variations of “St. Louis dentist”) are now showing up in rankings.
Keyword |
Engine | 5/9/2009 | 5/3/2009 | 4/22/2009 |
| treat sleep apnea st louis | 1 | 2 | 1 | |
| zoom whitening st louis | 2 | 2 | 2 | |
| partial dentures st louis | 3 | 10 | 10 | |
| dental implants st louis | 4 | 4 | 2 | |
| sleep disorder treatment st louis | 5 | 4 | 11 | |
| sleep disorders st louis | 7 | 6 | Unranked | |
| implants st louis | 8 | 8 | 4 | |
| sleep apnea help st louis | 8 | 7 | Unranked | |
| sleep disorder st louis | 9 | 7 | 35 | |
| professional teeth whitening st louis | 12 | 13 | Unranked | |
| dentist teeth whitening st louis | 14 | 15 | 28 | |
| sleep apnea st louis | 15 | 16 | 17 | |
| sleep apnea treatment st louis | 16 | 17 | 26 | |
| treatments for sleep apnea st louis | 17 | 17 | 18 | |
| teeth bleaching st louis | 24 | 20 | Unranked | |
| whiten teeth st louis | 31 | 23 | 25 | |
| dentist st louis | 37 | Unranked | Unranked | |
| saint louis dentist | 37 | 35 | Unranked | |
| dentist saint louis | 39 | 39 | Unranked | |
| st louis dentist | 40 | Unranked | Unranked |
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