Case Study: Search Engine Optimization
Tampa Printer

Client Profile

Client has one of the U.S.’s top book printing services for self-publishers. He was nevertheless struggling to bring in an adequate volume of new business.

Project

Increase new business through SEO and other website improvements.

Results

At start of project client’s website had good but not dominating rankings locally and was nearly invisible on key national searches.

Visits to the website have now more than doubled  behind a more than 300% increase in organic search traffic. Quote requests have increased by 50% despite the economic downturn.

Behind the improvement: More than 3x the number of search terms with national rankings including 3 #1 and 7 page 1 rankings for Google – plus complete domination of local searches with 59 #1 rankings and 119 terms on page one for Google.


Keyword 		Engine 5/3/2009 4/8/2009 3/1/2009 2/3/2009
short run book printers Google 1 8 7 7
short run book printing Google 1 5 7 6
short run printers Google 1 8 6 6
short run printer Google 2 9 15 14
short run publishing Google 8 6 8 9
self-publish printer Google 9 18 11 11
short run book publishing Google 9 6 18 18
short run printing Google 11 12 12 11
short run print Google 12 14 13 12
print manuals Google 13 24 15 22
short run catalog printing Google 13 13 15 19
self-publish printers Google 14 14 9 9
book printer Google 15 19 15 16
booklet printer Google 15 12 11 Unranked
short run book Google 16 15 17 18
catalogue printers Google 18 15 29 Unranked
short run books Google 18 18 20 24
manual printers Google 19 29 11 12
printing booklet Google 19 20 26 Unranked
book printers Google 20 7 12 11
catalog printer Google 20 Unranked 21 Unranked
catalog printers Google 22 25 23 Unranked
booklet printing Google 24 27 30 Unranked
printing manuals Google 25 28 23 Unranked
catalogue printing Google 26 Unranked Unranked Unranked
book printing Google 28 30 26 Unranked
comic book printing Google 28 29 19 Unranked
printing a book Google 29 Unranked Unranked Unranked

 

What the client has to say:
For over 30 years, we had done business the old fashioned way. We expected business to fall into our lap and to knock on every door in town. After watching most of our local business go away and shrinking revenue, we realized we needed to change with the times and explore internet marketing.
Fast Forward Marketing has completely changed us as a company and made us an world-wide presence. Our business has doubled and working with Rich could not be easier. They helped us our website, with marketing, and growth in both the local and international market. I would fully recommend that anybody looking for help in web site design or internet marketing give Rich a call, we sure are glad that we did.
Billy Ashby
A&A Printing