Case Study: Search Engine Optimization
Tourism Clearwater Beach

Client Profile

Client operates one of the oldest and largest fishing boat fleets on Clearwater Beach.

Project

Get their website to show up high on key search terms for organic searches and local search listings.

The initial project was stymied by bad website design so the project was expanded to include rebuilding the site in a search-engine friendly manner.

Along the way we helped the client regain control over their domain registrations and improved the look of the site and its navigation.

Results

Within days, their website was showing up high on local searches and within weeks, on organic searches.

The website is now ranked #1 for 8 key search terms and is on page one for Google for 12 more terms.

Traffic to the site is now averaging more than 120 visitors per day with over half finding the site through searches for such terms as “deep sea fishing Clearwater”, “fishing charters in Clearwater Florida” and “charter boat Tampa Florida”.

Search Term	Engine	5/9/2009	5/3/2009	4/28/2009	4/6/2009
activities Clearwater	Google	1	1	1	1
charter fishing Clearwater	Google	1	1	1	4
deep sea fishing Clearwater	Google	1	1	1	16
fishing boat Clearwater	Google	1	1	1	Unranked
fishing charter Clearwater	Google	1	2	2	Unranked
fishing charters Clearwater	Google	1	1	1	Unranked
fishing Clearwater	Google	1	1	1	Unranked
fishing trip Clearwater	Google	1	1	1	Unranked
party boat Clearwater	Google	2	6	Unranked	Unranked
party boats Clearwater	Google	2	4	4	Unranked
deep sea fishing Tampa	Google	5	8	8	Unranked
fishing trips Clearwater	Google	6	16	17	Unranked
fishing boat Tampa Bay	Google	7	22	Unranked	Unranked
fishing trip Tampa	Google	7	6	6	Unranked
charter boat Clearwater	Google	8	8	8	1
deep sea fishing Tampa Bay	Google	8	20	Unranked	Unranked
fishing boat Tampa	Google	9	21	Unranked	Unranked
party boats Tampa	Google	9	20	Unranked	Unranked
party boat Tampa Bay	Google	10	10	Unranked	Unranked
party boats Tampa Bay	Google	10	10	Unranked	Unranked
party boat Tampa	Google	11	15	Unranked	Unranked

What the client has to say

I am the owner/operator of a small, tourism-based business, serving the Tampa Bay area for over 40 years. Like many other business owners who rely on website traffic, I have recently become more aware of the importance of Search Engine Optimization (SEO).
We first agreed upon a basic SEO update on my business' website, and the initial results were nothing short of amazing: My site suddenly jumped to the top of a number of search engine rankings where it had previously been hard to find, while also dominating some search results where it had been completely absent!

I am still awestruck with the look of my website. I cannot believe I waited even a month to have him redesign it. I cannot find a nicer looking website from any fishing company.

I would highly recommend their services to any business in need of any level of Internet marketing or consulting.

Sincerely,
Eric D. Spaulding
Clearwater Marine Enterprises, Inc.
DBA Queen Fleet Deep Sea Fishing