Website Redesign: Before and After

"..the only thing we were sure of is that our websites needed to be updated.  We’re very pleased with the modern look your graphic team developed for both of our sites."

A majority of the websites we design and construct for our Tampa Bay clients and beyond are not their first site.  Each time, it is because their site isn’t doing the job they want it to do. Sometimes it was poorly designed and constructed in the first place. Websites also get out-of-date. A site 3 years old probably looks old-fashioned and may be technologically obsolete as “modern” on the Internet is rapidly changing.

Websites need to get the right message across in order to accomplish their purpose. So we start by establishing with the client what the site is there for and what the marketing message is.

A site should look great so our award winning design team develops a website look that contributes to that message and which will make an indelible impression on visitors.


Queen Fleet Deep Sea Fishing

This company is prominent in the Clearwater Beach tourist industry, running two of the largest party boats operating out of the Clearwater Marina. Their website used a content management system that was very bad for search engine optimization. After pushing the system as far as we could, it became evident to the client that a better design was needed. Read more about this Clearwater Beach tourism website design

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Sarasota Dental Excellence Web Redesign

Dentistry is highly competitive in Sarasota Florida, an affluent retirement community south of Tampa Bay. This health care practice’s website was 4 years old and had become quite old-fashioned looking as a result.

We established with the client their typical patient demographics and what they were trying to get across to them. A new branding image was created to fit and the site built around that.

The result was a website with a modern, appropriate and memorable look to it. Traffic to the site increased by 20% and page views by close to 30%.


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Ulan Nutritional Systems, Inc. Website Redesign

This Clearwater, Florida based consulting company, founded by a Chiropractor, trains doctors from all across the U.S. in Nutrition Response Testing, a technique developed by the founder to help treat symptoms by detecting problems in a patient's diet and pollutants in the body. Read more about this chiropratic training company website redesign

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Durable Slate & Durable Restoration Website Redesign

This Columbus, Ohio based construction industry company, has multiple offices in Ohio, Louisiana, Indiana and Florida.

The company specializes in historic restoration; but their website was primarily devoted to slate roofing. This gave visitors the impression that the company mainly did roofing. This false impression often resulted in the company not being invited to bid on jobs. Because the company does do a lot of slate roofing work, the existing site was kept, while Fast Forward built a separate, second web site to feature their historical restoration work.   Read more about this historic restoration and roofing company's website redesign

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Keith Zayac Civil Engineering Web Site Redesign

The company’s undistinguished website had never really been finished, had broken links and in general Clearwater Florida construction industry website was a non-starter.

The site was redesigned with a unique and memorable look that played on the company’s work, and spiced up with subtle Flash animation effects.


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JGS Media Services Website Redesign

This Largo Florida client's existing website had serious artistic, technical and marketing flaws. The cold color and mechanistic look contradicted the company's branding - they are intensely customer service oriented. Technical mistakes prevented display of audio-visual material on some computers; or they would start up every time a page was called up, to a point of annoyance. An uninformative home page and confusing navigation system left many visitors wandering off.

Their new website design has a warm, human look to it, a home page that immediately tells visitors what they are about, and a superior navigation system that makes it easy for any visitor to see that the company has what they are looking for.

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Construction Equipment Website Redesign

This Clearwater Florida construction industry company has been a prominent central Pinellas County for three generations.

It sells garage doors and openers to consumers and also rents and sells construction equipment. They recognized that their existing website design and functionality was behind the times. They wanted a better looking and performing site. 

Their previous website had a very old style of look to it and was not artistically laid out.  Thirteen different navigation buttons were bound to confuse visitors. We gave the whole site a modern, cohesive, aesthetic look to it, with some pizzazz. The site is also now very clear and easy to navigate.

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Foot & Ankle Specialists Website Redesign

This health care practice has three offices in Clearwater, Seminole and Trinity Florida. The client wanted to upgrade all their marketing. We pointed out that the problems with their existing website design needed to be addressed first, since these days a very large number of people will go to a website to check someone out before they will call. 

This, too, was a site with a clumsy, outdated look. It also had glaring colors, not appropriate for a health oriented site. The home page copy was b-o-r-i-n-g.  We explained that a home page has to emotionally “grab” the visitor and be very clear and easy to navigate, if it is going to do its job. We designed a new, contemporary look for the site, added some graphics to grab attention, and wrote copy that immediately addressed their visitors’ concerns and gave them text links that lead straight to the answers they need.

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Lincoln Land Website Redesign

LincolnLand was started by a Clearwater native who liked to tinker with autos in his backyard. It has grown to be one of the world’s two largest suppliers of vintage Lincoln auto parts, taking orders and shipping all over the world. They also buy, sell and service the cars. If you are into classic Lincolns, you know LincolnLand. Read more about this Clearwater, Florida Antique and Collectable Automotive Company Website Redesign

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Could you use a great website design?  One that also functions beautifully? Contact Us!